Why Every Brand Needs an Animated Explainer Video Production Company

In today’s fast-paced digital world, businesses have only seconds to capture attention, communicate value, and influence decisions. Whether you\'re launching a new product, explaining a service, or onboarding users, how you convey your message can make or break the interaction. This is where the power of animated explainer videos comes into play and why partnering with a professional Animated Explainer Video Production Company is a strategic move for modern brands.

The Rise of Visual Storytelling in Marketing

Attention spans are shrinking. People no longer read long brochures or scroll through endless paragraphs. Instead, they prefer content that\'s concise, visual, and easy to understand. Studies show that video content can increase conversion rates by over 80% and that users retain 95% of a message when they watch it in a video, compared to just 10% when reading it in text.

Animated explainer videos, in particular, combine creativity, simplicity, and storytelling to convey complex ideas in a clear and engaging way. These short, animated clips often run for 60–90 seconds and can dramatically boost user engagement, brand awareness, and customer retention.

What Is an Animated Explainer Video Production Company?

An Animated Explainer Video Production Company is a specialized agency that focuses on creating custom animated videos that explain a product, service, process, or idea. These companies blend creative storytelling, professional scriptwriting, character design, animation, voiceovers, and sound design into a seamless package.

Unlike DIY tools or freelancers, a production company offers a full-suite service with a team of professionals—including animators, designers, voice artists, and project managers—ensuring high production value and brand consistency.

Why Businesses Need Explainer Videos

1. Clarity of Message
   Explainer videos break down complicated information into bite-sized, digestible visuals. This is crucial for tech companies, fintech startups, SaaS platforms, or any business offering something new or non-tangible.

2. Increased Conversion Rates
   Landing pages with animated explainer videos often see significantly higher conversion rates. Videos build trust, demonstrate value, and guide customers through the buyer journey faster than traditional content.

3. Better SEO and Online Visibility
   Google loves video. Embedding a professionally produced explainer video on your website can increase your chance of appearing on the first page of search results. Additionally, videos keep users on your site longer, decreasing bounce rates.

4. Enhanced Social Media Reach
   Videos are the most shared content on social platforms. Whether it’s a product launch teaser or a behind-the-scenes story, animated content tends to perform better across Facebook, LinkedIn, Instagram, and YouTube.

5. Memorability and Brand Recall
   Visual storytelling helps people remember your brand. A well-executed explainer video leaves a lasting impression and reinforces brand identity through color, tone, voice, and characters.

What Makes a Great Animated Explainer Video Production Company?

Choosing the right partner is essential. Here are a few qualities that define a top-tier Animated Explainer Video Production Company:

1. Creative Expertise

Look for a team with experience in different animation styles—2D, 3D, motion graphics, whiteboard, kinetic typography, etc. Their creativity should align with your brand voice and marketing goals.

2. Clear Process

A reliable company follows a structured production process: research, scripting, storyboarding, style frames, voiceover selection, animation, and revisions. This ensures deadlines are met without compromising quality.

3. Portfolio and Client Testimonials

Always review past work. The best production companies showcase a diverse portfolio, featuring projects for startups, SMEs, and large enterprises across industries.

4. Custom Solutions

Avoid template-driven solutions. A good Animated Explainer Video Production Company offers tailor-made videos designed from scratch—unique to your product, audience, and objectives.

5. Strong Communication

From the initial brief to final delivery, transparent and responsive communication is key. The right team will keep you updated and involved throughout the process.

Common Types of Explainer Videos

When working with a production company, you’ll have the option to choose from various styles depending on your message and audience:

• 2D Animation: The most popular format; versatile and cost-effective.

• 3D Animation: Best for product demos or architectural visualization; adds realism.

• Whiteboard Animation: Great for educational or training content; clean and straightforward.

• Motion Graphics: Ideal for businesses wanting sleek, infographic-style visuals.

• Live-Action + Animation Hybrid: A mix of real-world footage with animated elements; ideal for testimonials or brand stories.

The Production Timeline: What to Expect

Working with a professional Animated Explainer Video Production Company typically takes 4–6 weeks from concept to final delivery. Here\'s a breakdown of the stages:

1. Discovery & Briefing: Understanding your product, audience, and goals.

2. Scriptwriting: Crafting a compelling narrative.

3. Storyboarding: Visual sketch of the video’s scenes.

4. Design & Style Frames: Deciding on the visual tone and character design.

5. Voiceover Recording: Selecting a professional voice actor.

6. Animation & Sound Design: Bringing the visuals to life with motion and music.

7. Review & Revisions: You’ll have opportunities to give feedback at each stage.

8. Final Delivery: Ready-to-publish HD video in various formats.

Cost Considerations

Pricing can vary based on duration, style, complexity, and the experience of the production company. On average, explainer videos range from $2,000 to $10,000+. While it may seem like a big investment, the return on brand visibility, conversion, and user retention often outweighs the cost.

Remember, cutting corners on quality can result in a video that looks unprofessional and harms your brand image. It’s better to invest once in a high-quality video than to redo a subpar one later.

Real-World Examples of Success

• Dropbox: Before it became a tech giant, Dropbox used a simple animated explainer video to drive 10% increase in signups, helping them gain over 70,000 new users.

• Dollar Shave Club: Though more comedic, their launch video became viral and cemented their identity. That 90-second clip helped grow the company into a billion-dollar business.

These success stories prove that the right video, when done by a skilled Animated Explainer Video Production Company, can be a game-changer.

Final Thoughts

In an age where people prefer watching over reading, explainer videos have become a cornerstone of digital communication. They\'re more than just marketing tools they’re storytelling instruments that help businesses connect, educate, and inspire.

If you\'re looking to boost your brand, simplify your message, and increase engagement, investing in a reliable Animated Explainer Video Production Company is a smart and strategic decision. With the right partner, your story can be transformed into a captivating visual experience that drives real results.